略论中国度假旅游市场
摘要：度假旅游是1种追求健康的旅游方式，在欧美1些经济发达国家，度假旅游已经取代观光旅游成为人们的首选。在我国，随着国民可支配收入的提高，以及人们旅游意识的转变，度假旅游占旅游份额越来越大，将是我国旅游业未来的`主打产品，这也是我国旅游产业转型与提升的必然选择。本文在对度假旅游概念、特征以及我国度假旅游市场发展现状、趋势进行简要分析的基础上，针对当今我国度假旅游市场主体、产品及其营销中存在的问题，尝试提出建设性意见。
关键词：度假旅游市场；国内度假；度假旅游发展
Simple Analysis on the Chinese Holiday Tourism Market
Abstract: Holiday touring is one kind of traveling which pursuits for healthy. Also it has already become the people’s first choice instead of sightseeing touring in a few Europe and America developed countries. In china, as the increasing of people’s income and the changing of people’s traveling concept, the portion of holiday touring will soar up more quickly and become the leading traveling product. It’s a necessary choice to advance and transform this kind of traveling product. Based on analyzing the concept and character of tourism, the present situation and trend, this article brings forward some constructive idea pointing to the existing problems on todays holiday tourism market players, products and marketing.
Keywords: holiday tourism market; domestic holiday; developing the holiday touring
